IATA-Recognized · LCC to Full-Service

Aviation strategy
that delivers.

Revidio helps airlines optimize costs, renegotiate key contracts, and deploy NDC and PSS with confidence — backed by the richest sales & distribution benchmarking data in the industry.

What We Do

Strategy, management & IT consulting for airline commercial teams.

Revidio supports airlines in optimizing sales, marketing, distribution, and retailing — with decades of hands-on experience from both airline and supplier perspectives.

STR·01

PSS, GDS & NDC Contract Strategy

Contract strategy and renegotiation across your core distribution systems — structured to reduce cost and increase flexibility at renewal.

DEPT: STRATEGYGATE: 01
RET·02

Digital Retailing & Channel Transformation

Programme design for shifting from legacy distribution to dynamic, personalized, offer-based retailing.

DEPT: RETAILGATE: 02
ARC·03

IT Architecture & Systems Acquisition

Independent guidance on selecting and integrating PSS, NDC, retailing, and revenue management systems.

DEPT: ITGATE: 03
CXP·04

Customer Experience Journey Design

End-to-end journey mapping from first search to post-travel — aligning digital, operational, and brand strategy.

DEPT: CXGATE: 04
BRD·05

Brand, Loyalty & Analytics Strategy

Connecting commercial data to brand and loyalty decisions so every channel reinforces the same value story.

DEPT: BRANDGATE: 05
TRN·06

Sales, Distribution & Modern Retail Training

Upskilling commercial teams on modern retailing, NDC, and distribution economics so strategy sticks after we leave.

DEPT: TRAININGGATE: 06

Benchmarking Services

See where you stand. Know where to go.

The industry's richest comparative database — over 40 airlines benchmarked across LCC, Hybrid, and Full-Service models. Revidio gives you a clear, data-driven view of your sales, distribution, and retailing performance, anonymized and fully confidential.

  • 20+ cost components analyzedPSS, GDS, RM, NDC, Loyalty, eCommerce, Call Centers, GSAs, Revenue Accounting, and more.
  • Channel-by-channel insightsCompare cost, staffing, and practice across GDS/Travel Agent, Direct Digital, Call Centers, Ticket Offices, and Direct Connect/NDC.
  • Fact-based strategy evaluationValidate your current strategy, uncover inefficiencies, and quantify the dollar value of improvement opportunities.
40+Airlines benchmarked
20+Cost components covered
3Carrier models: LCC, Hybrid, Full-Service
100%Anonymized & confidential

IT Supplier Selection & Contract Negotiation

Make smarter tech decisions. Secure better deals.

Revidio supports airlines through every stage of IT system acquisition — from strategy and evaluation to negotiation and implementation — for PSS, GDS, NDC platforms, Retailing Systems, and Revenue Management Systems.

No vendor bias Airline & supplier-side experience Proven RFP frameworks
  • Strategic procurement supportDefine clear business and technical requirements aligned with your commercial goals.
  • RFP & evaluation frameworksRun structured, transparent RFPs with clear objectives and stakeholder alignment.
  • Contract negotiation expertiseDeep experience negotiating with leading suppliers for cost efficiency and future-proofing.
  • Risk & cost analysisIdentify hidden costs and integration risks before you sign.
  • Vendor relationship managementGovernance and performance frameworks to manage supplier relationships post-contract.

Omni-Channel Strategy

Maximize reach. Minimize conflict. Drive conversion.

Revidio aligns your distribution, pricing, and retailing across every touchpoint — GDS, NDC, OTA, direct digital, call centers, and ticket offices — so each channel plays its part in one profitable ecosystem.

  • Channel role definitionClarify the strategic purpose of each channel and align it with brand and network goals.
  • Pricing & offer controlManage fare and product consistency while enabling dynamic, personalized retailing.
  • Conflict & cannibalization controlResolve overlaps and pricing conflicts that erode margin and loyalty.
  • Co-opetition strategyBalance collaboration and competition with OTAs and aggregators while protecting direct channels.

NDC & Retailing Strategy

Modernize your distribution. Maximize your margins.

Proven strategies for NDC deployment and consumer-direct retailing — shifting from legacy distribution to dynamic, personalized retailing without the missteps.

NDC·A

NDC Maturity Assessment

Evaluate current NDC capabilities against our proprietary reference model to identify gaps and growth opportunities.

NDC DEPLOYMENT
NDC·B

Contract & Commercial Models

Negotiate cost-efficient, scalable NDC contracts with aggregators, tech providers, and distribution partners.

NDC DEPLOYMENT
NDC·C

Organizational Readiness

Governance models that align teams, processes, and systems for successful NDC rollout and long-term management.

NDC DEPLOYMENT
RTL·A

Retail Strategy Design

Build compelling, brand-aligned retailing strategies that drive conversion and loyalty across direct channels.

CONSUMER-DIRECT
RTL·B

Digital Experience Optimization

Seamless, personalized shopping journeys across web, mobile, and emerging platforms.

CONSUMER-DIRECT
RTL·C

Analytics & Personalization

Data-driven insights to tailor offers, bundles, and ancillaries in real time — boosting revenue and satisfaction.

CONSUMER-DIRECT

Why Revidio

Independent. Data-driven. Outcome-focused.

FAQ

Common questions

What does Revidio do?

Revidio is an aviation strategy consultancy that helps airlines optimize sales, marketing, distribution, and retailing. Services span PSS/GDS/NDC contract negotiation, digital retailing transformation, IT architecture and systems acquisition, customer experience journey design, brand and loyalty strategy, and sales training.

Which airlines does Revidio work with?

Revidio works with carriers of all types — low-cost carriers (LCCs), hybrid carriers, and full-service, full-network airlines — bringing IATA-recognized expertise across both commercial models.

What is Revidio's benchmarking service?

Revidio's benchmarking service compares an airline's sales and distribution performance against a proprietary database of 40+ airlines, across 20+ cost components including PSS, GDS, NDC, revenue management, loyalty, eCommerce, and call centers. All data is anonymized and confidential.

Does Revidio help negotiate GDS and NDC contracts?

Yes. Revidio provides contract strategy and negotiation support for PSS, GDS, and NDC agreements, including RFP design, supplier evaluation, risk and cost analysis, and post-contract vendor relationship management.

How do I contact Revidio?

Reach Richard Edwards at Redwards@revidio.com or +44 747 637 7900, or Hugo Edwards at Hugo.Edwards@revidio.com or +44 7480 216 220. Revidio Limited is headquartered at 207 Regent Street, 3rd Floor Suite, London, W1B 3HH.

Get In Touch

Let's talk about how Revidio can help your airline lead in the digital age.

Whether you're rethinking your channel mix, upgrading IT systems, or designing frictionless customer journeys — bring us the brief.